Green & Stone of Chelsea

Green & Stone of Chelsea, picture framers and supplier of specialist art materials, was first established on the King’s Road in Chelsea in 1927 when Mr Alfred Green and his sons Alfie and Peter were invited to work from the Chenil Gallery by its directors,  Augustus John and Bernard Shaw.

In 1934, Green & Stone relocated a 5 minute walk away to 259 King’s Road, a premises previously run as a shop for the Women’s Suffragette Movement. From here Mr Green and his sons continued to run the shop primarily as a picture framing business, offering only a small selection of art materials.

In 1972 my father, Mr Rodney Baldwin, first set foot in the store as trainee manager, eventually buying the business from the Greens in 1978. Since then, he oversaw the successful growth of the framing department, focusing on high quality, hand made frames. The most marked change in the business was the growth of the art materials section. This has increased tenfold, making Green & Stone one of the largest retailers of Fine Art Materials in Europe. Yet its expansion has not led to the business losing any of its traditional charm, Mr Baldwin’s ethos of old fashioned, high quality service is paramount to the shop’s raison d’être.

Green & Stone has been described as one of the most friendly and enchanting shops to visit in London and we are delighted to say that our staff (all exhibiting artists) are always on hand to offer expert help and specialist advice about materials and techniques. Divided over two floors, our lower ground floor carries a wide range of easels, paper, sketchbooks, acrylics, pastels, technical drawing canvas and stretchers alongside craft rooms dedicated to modelling, card making, fabric and glass painting plus materials and activities for young children. For the serious artist, Green & Stone’s independent status ensures we can offer the finest materials available and source specific items upon request.  Our range includes:
Artist’s Oil Colours by Michael Harding, Sennelier, Winsor & Newton and Charvin
Watercolours by Schmincke and Daniel Smith
Acrylics by Golden, Liquitex and Daler Rowney. 
The incredible variety of items within this Aladdin’s cave is an inspiration and browsing is almost always fruitful.  Our antique, vintage and gift sections are a unique source for presents when everywhere else has drawn a blank.  

 

In early 2018 it became apparent that a move from 259 King’s Road would be necessary to ensure the legacy of Green & Stone would continue. Extreme deterioration of the building’s fabric plus regular flooding started to make trading a logistical nightmare. It was with a heavy heart that we made the decision to move. However, not all stories have to be sad ones. We found wonderful new premises that will enable us to grow and expand without compromising any of the idiosyncratic charm of our King’s Road location. Once again we moved another 5 minutes walk away from our previous location and are now tucked in the middle of Chelsea Cross, surrounded by some of the world’s most highly regarded designers and specialist shops. We feel we have come home. Please click the link to see our new shop front: joined_video_4429b53044e14e8ca5496b6ef8790888

Whilst we have seen most shops around us come and go, Green & Stone is still thriving, 93 years on. This is down to our fiercely loyal fan-base of customers, most of whom we know by name. We are delighted to find young art students would rather visit us than shop online thanks to our empathy and unparalleled support of emerging artists, including competitions, exhibitions and a healthy discount!

As I embark on taking over Green & Stone from my father, I remind myself daily of how he has also made this into a sanctuary for many artists. I take it upon myself to ensure that the doors stay firmly open to those who seek advice, like minded people or even a cup of tea. I intend to enhance Green & Stone’s history and enrich it’s future. My first step has been to open up a large, well proportioned gallery space, details of which can be found on ‘The Gallery’ tab on our homepage. As of 2019  Green & Stone now host regular in house art classes and workshops run by specially selected visiting artists. Full details can be found by clicking the Classes tab on our homepage.

Thank you for your continued support.

— Hester Baldwin, Manager of Green and Stone of Chelsea

Throughout our 93 years in the Borough of Kensington and Chelsea Green & Stone have had the chance of supplying art materials to some wonderful people – here are just a few:

Adele, Craigie Aitchison, Dave Allen, Ronald Allen, Michael Andrews, Enzo Apicella, Lady Sarah Chatto, Jane Asher, Francis Bacon, Tom Baker, Sir Anthony Barber, Julian Barrow, Nick Bashall, Paul Benney, George Best, Jane Birkin, Manolo Blahnik, Peter Blake, Quentin Blake, Colin Blakely, Sandra Blow, Dirk Bogarde, Gary Bond, Helena Bonham Carter, Reginald Bosanquet, Olwyn Bowey, Tony Britton, Pierce Brosnan, Michael Buhler, Robert Buhler, Amanda Burton, Michael Caine, Daniel Chatto, Julie Christie, John Spencer Churchill, Eric Clapton, John Cleese, Joan Collins, Billy Connolly, Michelle Cooper, Marina Cowdray, Susan Crawford, Neisha Crossland, Felicity Dean, Freddie Deane, Robyn Denny, David Dimbleby, Anthony Dowell, William Dring, Barry Fantoni, Stephen Farthing, Sheila Fell, Frank Finlay, Sandra Fisher, Bruce Forsyth, Richard Foster, Jenny Frean, Anthony Fry, Martin Fuller, Judy Geeson, Bob Geldof, Dennis Gilbert, Phillida Gili, Catherine Goodman, Freddie Gore, Joyce Grenfell, Tricia Guild, Daphne Guinness, Jerry Hall, Nigel Hall, Susan Hampshire, George Harrison, Nigel Havers, David Hemmings, Eva Herzigova, Damien Hirst, David Hockney, Dustin Hoffman, Karn Holly, Richard Horden, Michael Hordern, Ken Howard,  HRH Prince Charles, HRH Prince Philip, John Hurt, M F Hussein, Celia Imrie, Bill Jacklin, Luke Jennings, Augustus John, Holly Johnson, Angelina Jolie, Allen Jones, Anish Kapoor, Diane Keaton, Diarmiud Kelly, Felicity Kendal, Ley Kenyon, Marie Clare Kerr, Ron Kitaj, Linda Kitson, Esmond Knight, Nancy Kominsky, Robert Lacey, A K Lawrence, Stephanie Lawrence, Nigella Lawson, Amanda Lear, Laurie Lee, Sara Leighton, Maureen Lipman, Anthony Little, Cherie Lunghi, John Major, Simon Marsden, Hector McDonell, Jeanne Mellin, Kate Middleton, Howard Miller, Kylie Minogue, Kenneth Moore, Rodriguez Moynihan, Charles Neal, Derek Nimmo, Richard O’Brien, Jeremy Ogilve, Laurence Olivier, Mark Owen, Eduardo Paolozzi, Molly Parkin, Nikki Phillips, Vivian Pitchforth, Vincent Price, David Puttnam, Theo Ramos, Tod Ramos, Eddie Redmayne, David Remfry, Robert Robinson, Michael Rothenstein, Johnathan Routh, Patricia Routledge, Willie Rushton, Susan Ryder, Griff Rhys Jones, Gerald Scarfe, Edward Seago, Lincoln Seligman, Emma Sergeant, Keith Shackleton, David Shepherd, Maggie Smith, Ruskin Spear, John Standing, Imogen Stubbs, Dudley Sutton, Linda Sutton, Margaret Thatcher, Lord Thorneycroft, Joe Tilson, Hans Tisdall, Riduan Tomkins, Vangelis, John Walton, Charlie Watts, Carel Weight, Brian Wharton, Kevin Whitney, Robbie Williams, Albany Wiseman, Ronnie Wood, Simon Woods, Paul Wyeth, Bill Wyman, Johnathan Yeo, Susannah York, Zoobs The Artist